- The name of your business
- The location and phone number where our listeners can reach you
- Audio logo-grams or slogans that identify and do not promote
- Value-neutral descriptions of products or services
- Brand and trade names of product or service listings that do not include qualitative or comparative language
- Pricing information, such as “tickets are $15 at the door”
- Calls to action, such as “stop by our store”
- Talking directly to the listener
- Inducements to purchase, such as “six months; free service”
- Qualitative or comparative language, such as “your #1 choice for steaks”
- Subjective language, such as “easy to understand”