What is Underwriting?
Underwriting announcements provide 20 to 30 seconds for you to increase awareness of your business and reach KFAI’s loyal and dedicated listenership.
- Target the markets you want to reach, online and on-demand. Our format is variety, meaning your announcements reach an unrepeated audience and an unmatched number of target groups. Programs available on-air, online via livestream, and on-demand in our program archives.
- Reach listeners who won’t turn the dial. Our underwriting announcements are brief, informative, and kept to a minimum. That’s much easier to listen to than commercial stations, which average 12 minutes of ads per hour!
- Strengthen your corporate image and enhance employee pride. Customers and employees appreciate businesses that do good. Your support of KFAI demonstrates your commitment to community, education, and public service.
- Tax benefits. Write off your underwriting expenses as advertising expenses, or as a donation to a 501(c)(3) nonprofit.
You choose the audience you want to target with your message. KFAI will create a customized underwriting package to meet your needs and budget.
Ready to get started? Download the document at the bottom of this page for current information for prospective underwriters. If you have any questions, or would like more information fill out our contact form and our underwriting team will get back as soon as possible!
Need help creating your message? Consult our Underwriting Guidelines first.
Arts & Culture
Health & Wellness
Press & Media
Food and Beverage
State of Minnesota
City of Minneapolis
Metropolitan Council / Metro Transit
Minneapolis Parks & Recreation
City of St. Paul
MN Department of Transportation
MN Department of Employment and Economic Development
Programming on KFAI is in no way influenced by or beholden to our underwriters.
Let your community support your business. Let them know you support KFAI!
Underwriting v4 – 8-21-18