What is Underwriting?

Underwriting announcements provide 20 to 30 seconds for you to increase awareness of your business and reach KFAI’s loyal and dedicated listenership.

Why Underwrite?

  • Target the markets you want to reach, online and on-demand. Our format is variety, meaning your announcements reach an unrepeated audience and an unmatched number of target groups. Programs available on-air, online via livestream, and on-demand in our program archives.
  • Reach listeners who won’t turn the dial. Our underwriting announcements are brief, informative, and kept to a minimum. That’s much easier to listen to than commercial stations, which average 12 minutes of ads per hour!
  • Strengthen your corporate image and enhance employee pride. Customers and employees appreciate businesses that do good. Your support of KFAI demonstrates your commitment to community, education, and public service.
  • Tax benefits. Write off your underwriting expenses as advertising expenses, or as a donation to a 501(c)(3) nonprofit.
You choose the audience you want to target with your message. KFAI will create a customized underwriting package to meet your needs and budget.

Ready to get started? Download the document at the bottom of this page for current information for prospective underwriters. If you have any questions or would like more information fill out our contact form, and our underwriting team will get back as soon as possible!

Need help creating your message? Consult our Underwriting Guidelines first.

Underwriting Contact Form

  • Tell us about the message you'd like to be on our airwaves!


Arts & Culture

AMPERS Ordway Center for the Performing Arts The Hook & Ladder  Northrop Walker Art Center April Sellers Dance Collective Granada Theater Steven’s Square Community Organization


The Science Museum of Minnesota Lincoln International High School Saint Paul Neighborhood Network Minnesota State North Hennepin Community College Bell Museum  St. Paul Public Library Twin Cities PBS

Health & Wellness

CBT Minneapolis-St Paul Family Tree Clinic Shift MN Minnesota Department of Public Safety Community Action Partnership of Ramsey & Washington Counties MN Department of Health UCare

Community Businesses 

Send in Maureen ip House Two Bettys St. Paul Guitar Repair

Community Development

CAPI MN  Opportunity Partners Urban League Twin Cities CareCo Apartments Phyllis Wheatley Community Center PFund Foundation Wilder Foundation 

Press & Media

Southside Pride Minnesota Spokesman-Recorder Ethnic Media Services Twin Cities PBS

Food and Beverage

The Wienery Khyber Pass Café Dilla’s Ethiopian Restaurant

Local Government

State of Minnesota City of Minneapolis Hennepin County Ramsey County Metropolitan Council / Metro Transit Minneapolis Parks & Recreation City of St. Paul MN Department of Transportation MN Department of Employment and Economic Development

Programming on KFAI is in no way influenced by or beholden to our underwriters.

Let your community support your business. Let them know you support KFAI!

UPrinting Custom Printing