What is Underwriting?

Underwriting announcements provide 20 to 30 seconds for you to increase awareness of your business and reach KFAI’s loyal and dedicated listenership.

Why Underwrite?

  • Target the markets you want to reach, online and on-demand. Our format is variety, meaning your announcements reach an unrepeated audience and an unmatched number of target groups. Programs available on-air, online via livestream, and on-demand in our program archives.
  • Reach listeners who won’t turn the dial. Our underwriting announcements are brief, informative, and kept to a minimum. That’s much easier to listen to than commercial stations, which average 12 minutes of ads per hour!
  • Strengthen your corporate image and enhance employee pride. Customers and employees appreciate businesses that do good. Your support of KFAI demonstrates your commitment to community, education, and public service.
  • Tax benefits. Write off your underwriting expenses as advertising expenses, or as a donation to a 501(c)(3) nonprofit.

You choose the audience you want to target with your message. KFAI will create a customized underwriting package to meet your needs and budget.

Ready to get started? Download the document at the bottom of this page for current information for prospective underwriters. If you have any questions, or would like more information fill out our contact form and our underwriting team will get back as soon as possible!

Need help creating your message? Consult our Underwriting Guidelines first.

Underwriting Contact Form
Please leave your name, email and/or phone number to best contact you, as well as what you'd like to Underwrite, Promote, and/or any questions you might have.


Arts & Culture

Ordway Center for the Performing Arts
Cedar Cultural Center
The Dakota
t. Paul Festival and Heritage Foundation
The Hook & Ladder 



The Science Museum of Minnesota
Dunwoody College of Technology
University of Minnesota
Saint Paul Neighborhood Network


Health & Wellness

Family Tree Clinic
Minnesota Department of Public Safety
Community Action Partnership of Ramsey & Washington Counties
ClearWay Minnesota
YWCA Minneapolis


Community Businesses 

The Electric Fetus
Addis Travel
Mill City Sound

Neighborhood Press and Community Development

Southside Pride
Minnesota Spokesman-Recorder

Food and Beverage

Khyber Pass Café
Dilla’s Ethiopian Restaurant

Local Government

State of Minnesota
City of Minneapolis
Hennepin County
etropolitan Council / Metro Transit


Wilson Law Group

Sports & Recreation

St. Paul Saints


Children International
reater Twin Cities United Way

UPrinting Custom Printing


Programming on KFAI is in no way influenced by or beholden to our underwriters.

Let your community support your business. Let them know you support KFAI!
Underwriting v4 – 8-21-18