What is Underwriting?
Underwriting announcements provide 20 to 30 seconds for you to increase awareness of your business and reach KFAI’s loyal and dedicated listenership.
Why Underwrite?
- Target the markets you want to reach, online and on-demand. Our format is variety, meaning your announcements reach an unrepeated audience and an unmatched number of target groups. Programs available on-air, online via livestream, and on-demand in our program archives.
- Reach listeners who won’t turn the dial. Our underwriting announcements are brief, informative, and kept to a minimum. That’s much easier to listen to than commercial stations, which average 12 minutes of ads per hour!
- Strengthen your corporate image and enhance employee pride. Customers and employees appreciate businesses that do good. Your support of KFAI demonstrates your commitment to community, education, and public service.
- Tax benefits. Write off your underwriting expenses as advertising expenses, or as a donation to a 501(c)(3) nonprofit.
You choose the audience you want to target with your message. KFAI will create a customized underwriting package to meet your needs and budget.
Ready to get started? Download the document at the bottom of this page for current information for prospective underwriters. If you have any questions, or would like more information fill out our contact form and our underwriting team will get back as soon as possible!
Need help creating your message? Consult our Underwriting Guidelines first.
CURRENT UNDERWRITERS
Arts & Culture
AMPERS
Ordway Center for the Performing Arts
The Hook & Ladder
Northrop
Education
The Science Museum of Minnesota
Lincoln International High School
University of Minnesota
Saint Paul Neighborhood Network
Health & Wellness
Family Tree Clinic
Minnesota Department of Public Safety
Community Action Partnership of Ramsey & Washington Counties
MN Department of Health
UCare
Community Businesses
The Electric Fetus
Send in Maureen
ip:House
Two Bettys
Community Development
Press & Media
Southside Pride
Minnesota Spokesman-Recorder
Ethnic Media Services
Food and Beverage
Khyber Pass Café
Dilla’s Ethiopian Restaurant
Local Government
State of Minnesota
City of Minneapolis
Hennepin County
Ramsey County
Metropolitan Council / Metro Transit
Minneapolis Parks & Recreation
City of St. Paul
Philanthropy
Greater Twin Cities United Way
Programming on KFAI is in no way influenced by or beholden to our underwriters.
Let your community support your business. Let them know you support KFAI!
Underwriting v4 – 8-21-18