What is Underwriting?Underwriting announcements provide 20 to 30 seconds for you to increase awareness of your business and reach KFAI’s loyal and dedicated listenership.
- Target the markets you want to reach, online and on-demand. Our format is variety, meaning your announcements reach an unrepeated audience and an unmatched number of target groups. Programs available on-air, online via livestream, and on-demand in our program archives.
- Reach listeners who won’t turn the dial. Our underwriting announcements are brief, informative, and kept to a minimum. That’s much easier to listen to than commercial stations, which average 12 minutes of ads per hour!
- Strengthen your corporate image and enhance employee pride. Customers and employees appreciate businesses that do good. Your support of KFAI demonstrates your commitment to community, education, and public service.
- Tax benefits. Write off your underwriting expenses as advertising expenses, or as a donation to a 501(c)(3) nonprofit.