William Matthew Little was active in civil right efforts for over sixty years. As president of the Minnesota chapter of the NAACP, He organized busloads of Minnesota activist for the historic 1963 March On Washington.
Matthew Little has rallied for continued support of affirmative action and desegregation of the Minnesota Public Schools. He supported the NAACP lawsuit against the government of Minnesota, which charged the public school system with failing to provide an equal education to all children.
Mr. Little cultivated a strong relationship and influence with the African American community and the business community and was instrumental in persuading the Minnesota Vikings management to hire Dennis Green as their first black head coach. In recognition of his accomplishments and contributions to his community, he received numerous awards. He was awarded an honorary doctor of laws degree from the University of Minnesota Law School
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