Learn more about becoming a KFAI underwriter

What is Underwriting?

Underwriting announcements provide 20 to 30 seconds for you to increase awareness of your business and reach KFAI's loyal and dedicated listenership.

Why Underwrite?

  • Target the markets you want to reach. Our format is variety, meaning your announcements reach an unrepeated audience and an unmatched number of target groups.
  • Reach listeners who won’t turn the dial. Our underwriting announcements are brief, informative, and kept to a minimum. That’s much easier to listen to than commercial stations, which average 12 minutes of ads per hour!
  • Strengthen your corporate image and enhance employee pride. Customers and employees appreciate businesses that do good. Your support of KFAI demonstrates your commitment to community, education, and public service.
  • Tax benefits. Write off your underwriting expenses as advertising expenses, or as a donation to a 501(c)(3) nonprofit.
  • We’re a fixture in the Twin Cities, and we’re here for good. Since 1978, KFAI has been a respected part of this community. With new technology, programs, and listeners, we are always growing and innovating.

Customized Schedule & Rates

You choose the audience you want to target with your message. Then we'll be happy to create a customized underwriting package to meet your needs and budget. Rates depend upon the number of announcements and the time of day your messages are broadcast.

Together, we will create a partnership and underwriting schedule that best fits your needs.

Ready to get started? Download the document at the bottom of this page for current information for prospective underwriters. 

For more specifics and questions you may have about underwriting with KFAI, contact:

Katie Thornton
Underwriting Account Executive
1808 Riverside Ave.
Minneapolis, MN 55454
612-341-3144 ext. 22
email: kthornton@kfai.org

For events & sponsorships contact:

Jackson Buck
Events & Sponsorships Director
1808 Riverside Ave.
Minneapolis, MN 55454
612-341-3144 ext. 24
email: jacksonbuck@kfai.org


The following businesses and organizations help support KFAI through underwriting the cost of programming. We greatly appreciate their generosity. Click the links to learn more.

State of Minnesota
City of Minneapolis
Eat My Words Bookstore
Mu Performing Arts
Summit Brewing Company
Mississippi Market
Eastside Co-op
Daniel P. Brown Law Office
The Electric Fetus
Southside Pride
Blue Cross and Blue Shield of Minnesota
Ordway Center for the Performing Arts
Peace Coffee
Partick’s Cabaret
Wilson Law Group
he Hub Bike Co-op
ennepin County Child and Teen Checkups

Cedar Cultural Center
The Dakota
Hennepin County
Khyber Pass Café
UCare Minnesota
Somali Health Solutions
Minnesota United
Capitol Guitars
University of Minnesota School of Music
Fabulous Catering
Pollen and St. Paul Hello
Addis Travel
The Wilder Foundation
James J. Hill Library
Northland Sustainable Solutions

Programming on KFAI is in no way influenced by or beholden to our underwriters.

Let your community support your business. Let them know you support KFAI!

Prospective Underwriters April 2016536.22 KB