Sheiresa Ngo, Black Enterprise Magazine Friday Converation with The Lennie Chism Show, TLCS

Sherisah Ngo talks with The Lennie Chism Show about the latest Nielson Black shopper predictions "Savior of the 2014" holiday season.

The Black consumer according to the Nielsen report will drive holiday retail.

Who was this report targeted to provide insight?

We asks her  thoughts about the def of "holiday retail". What that includes for the data summation.  Has there been any analysis of Black retail shopping options? If few or none, why so?  What black owned brands might be available for holiday shoppers?  If few or none, why so? I will ask her thoughts about this Nielsen report below on Black women consumers.

Sheiresa Ngo is the consumer affairs editor at Black Enterprise. She has appeared on CNN, The Michael Baisden Show, and Black Enterprise Business Report. Ngo is a graduate of Boston University’s certified financial planner certificate program.  She holds several professional certificates and is a certified credit counselor. Ngo received a Master of Art degree in public communication and a Bachelor of Science degree in Psychology from Fordham University.

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